Examples of our integrated dialogue approach

Our more than 47,000 employees around the world are called upon to assume responsibility in their daily working environment and to base their decisions and projects on the principles of sustainable development. Dialoguing with stakeholders is therefore an essential aspect of each employee's job. In this way, we ensure that local and regional challenges are discussed by the appropriate experts in our company and the stakeholder groups involved. We develop strategies and solutions at the very place where they will be assessed and put into practice. The channels, topics, duration and intensity of the dialogue are aligned to the individual stakeholder groups and their specific issues.

In 2011, Henkel employees in many countries again met with politicians, businesspeople, scientists and scholars, and members of the general public to engage in a dialogue with them. Over the course of the year, Henkel took part in more than 150 sustainability events in 29 countries.

Examples of our integrated dialogue

Stakeholder  Theme
Customers and Consumers   
International: The Schwarzkopf Academy is now present in more than 52 countries worldwide. Its training courses for hairdressers range from seminars on haircutting and styling techniques to management courses. In many countries, these complement the local educational system for hairdressing professionals.
Central and Eastern Europe: In order to assure optimal and resource-conserving application of our building adhesives, Henkel establishes training centers for craftsmen. In Central and Eastern Europe, for example, Henkel Ceresit has already founded 60 training centers, which also supports the national professional education system.
International: We have developed numerous tools to demonstrate the advantages of our innovations transparently to our customers. One of these is the Value Calculator, which enables customers to see the economic benefit they will gain by using our products. The Value Calculator is currently available for more than 30 brands, including Bonderite, TecTalis, Macroplast and Macromelt.
International: The website www.about-cosmetics.com/de provides consumers with help regarding the proper and safe use of hair colorants.
International: The website www.henkel321.com from Henkel WINTeQ and Ceretherm offers customers and consumers an easy way to calculate annual energy consumption of their home. It also demonstrates the savings potential that can be achieved e.g. through adequate façade insulation.
Germany: Henkel is a partner in the nationwide "Hallo Erde!" (Hello Earth!) action week of the REWE Group. Cooperations of this kind with retailers, in this instance with the REWE Group, enable Henkel to inform consumers about using products in a way that will be as environmentally compatible as possible. This is especially important as the ecological footprint of many of our products largely depends on their being used correctly.
Analysts and Investors Germany: Henkel actively seeks a dialogue with financial experts. For this reason employees of our CSR and Investor Relations departments participate in the working group "Deutsche Vereinigung für Finanzanalyse und Asset Management" (DVFA, German association for fiscal analyses and asset management) dealing with sustainable investments.
Politicians, government
authorities and non-governmental
In 2011, Henkel supported the kick-off conference "Spread – Sustainable Lifestyles 2050," a two-year EU project run by the CSCP – Centre of Sustainable Consumption and Production.
General public and local communities Brazil: To raise awareness among employees, their families as well as neighbors with regard to environmental protection, health, and accident prevention, Henkel Brazil continues to organize their annual fashion show "From trash to luxury". The show makes use of creative works of art to show what is disposed of each day and make people aware of recoverable materials.
New Zealand: At our Auckland New Lynn site, Henkel employees collected production waste like plastics and cardboard for a "Trash to Fashion" event at schools to draw attention to the subject of recycling both among employees and schoolchildren.
Germany: An increasingly important communications theme for Henkel is information about the resource-conserving use of our products. As in previous years, we produced brochures and had consumer information stands to accompany the nationwide "Sustainable Washing" day in Germany.
Scientists and Universities USA: Since 2008, Henkel researchers have been cooperating with the Global Institute of Sustainability (GIOS) at Arizona State University in producing life cycle analyses for laundry detergents. The project will run for several years.
Germany: In collaboration with the Universities of Rostock and Oldenburg in Germany, we initiated the project "Sustainable Cleaning for a clean environment". Henkel employees developed extensive materials as a resource for teaching chemistry in schools. The following materials can be downloaded and used freely:
PDF-Download: Chemistry for Beginners

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Photo workshop
A step on the road to developing our new sustainability strategy: At a workshop held at the end of 2010, sustainability experts exchanged views with Management Board Chairman Kasper Rorsted and members of the Henkel Sustainability Council.

Last updated: March 8, 2012