Our contributions in six focal areas

We concentrate our activities on six focal areas that reflect the challenges of sustainable development as they relate to our operations. In each of these focal areas, we drive progress along the entire value chain through our products and technologies. With our new strategy, we have added a sixth focal area to the previous five, namely that of “Performance.” This reflects not only our aims as a company, but also our core value contribution to society. At the same time, we have subdivided the focal areas into two dimensions: “more value” and “reduced footprint.” A group of three focal areas is assigned to each of these dimensions, representing either the value we want to deliver to our customers, shareholders and our company, or the areas in which we want to reduce our ecological footprint.

Our focal areas

Graph our focal areas

We have grouped all of our sustainability activities into six focal areas. In all of these areas, we want to deliver more value – at a reduced footprint – in all business sectors and with all products.

Last updated: March 8, 2012